SARONIC
The most intelligent autonomous surface vessels available.
Brand Strategy
Product Naming
Messaging Strategy
THE BRIEF
Saronic, a leading defense startup in artificial intelligence and marine robotics, engaged our team to help influence key Pentagon decision-makers who are advocates of traditional manned fleets. They needed to be seen by the DOD as a credible major defense contractor—not just a promising tech startup.
PROBLEM
The US Navy is not seen as the dominant force and deterrent that it once was, and that puts democracy at stake.
INSIGHT
The next era of maritime superiority won’t be decided by “exquisite fleets” - it will be built on the sophistication and capabilities of unmanned vessels.
DIFFERENCE
Saronic isn't just building another unmanned prototype; they are creating an intelligent and autonomous maritime fighting force.
BRAND VISION
REDEFINING MARITIME SUPERIORITY.
I developed a brand positioning that establishes Saronic as the provider of the most intelligent autonomous surface vessels available—directly increasing naval and maritime forces' ability to address emerging challenges and revolutionize the future of naval warfare.
